[ 01 ]
properties
up to 30%
Direct buyers for your properties
More enquiries for specific developments, villas and apartments. We bring people who are already choosing, not just scrolling.
Performance marketing
source:
Paid advertising for real estate that brings buyers, not clicks
We launch and run ads for developers, agencies and brokers across Europe, Asia, Oceania and North America. A media plan per property, a 14-day test, a transparent cost per lead for every region.
- ×2calls from ads
in the first month - +20%sales growth
for current clients - 14 dtest launch
before scaling
scroll ↓
01 / results
What you get in the end
Not “traffic” and not “reach”. Concrete units that real estate actually pays for.
We don't promise “×10 in a week”. We promise what you can verify:
- 3–5 daysto the first leads after launch
- before launchyou know the cost-per-lead range for your region
- 14 daysof testing, after which you can stop with no penalties
- every weeka report with numbers, not “work in progress”
50+
Agents and managers per month
Recruiting funnels: we find strong specialists for your sales team.
×3
Webinar attendance
More attendees at property presentations means more deals at the end.
up to 10
Contacts for executives
Networking for leaders: investors, partners, developers, matched to your profile.
[ 05 ]
brand
up to 40%
Developer brand awareness growth
We strengthen your brand in the niche: video formats, retargeting, reach campaigns with measurable brand lift.
- Brand lift study
- Video creatives 9:16 / 16:9
- Retargeting across 4 audience layers
- Weekly report
02 / services
How we help
Full cycle, from strategy to day-to-day campaign management. Each service is available separately.
01
Ad launch and management
Meta, Google, TikTok, Telegram Ads, Programmatic. We know which channels work for real estate and how to get the most out of the budget.
Learn more → 02Digital strategy for the niche
A strategy built around the deal cycle, seasonality and buyer geography. More clients, lower cost, higher return.
Learn more → 03Lead magnets and websites
Property landing pages, quizzes, catalogues, presentations. They turn visitors into leads, not into “I'll look later”.
Learn more → 04Creatives for real estate
Banners, video, 3D tours and interfaces. We highlight what makes the property unique and match the taste of the target audience.
Learn more → 05CJM and analytics
A stage-by-stage customer journey map, end-to-end analytics, call attribution. You know where every deal came from, down to the dollar.
Learn more → 06Sales automation
CRM, chatbots, nurturing funnels. We free your sales team from routine so only warm conversations remain.
Learn more →
03 / process
How the launch works
Four steps from the first call to scaling. No “wait a month while we set things up”.
-
01
day 0–2
Audit and segments
We analyse the property, competitors and current campaigns and define priority audience segments and regions.
-
02
day 3–5
Media plan and creatives
CPC/CPA forecast by channel, a weekly budget, the first 12 creatives for the hypotheses.
-
03
14 days
Test launch
A/B tests on audiences and creatives. Daily monitoring, a weekly report in plain numbers.
-
04
from week 3
Scale
We double down on what works, add retargeting and new regions, and keep CPA within the target range.
04 / geography
CPA by region
Real metric ranges from our campaigns. Pick a direction and we'll show what to expect from the traffic.
Attracting European buyers for residential projects in Asia
EU investors and relocators buying in Thailand, Indonesia and Vietnam. Video + a landing page with a yield calculator works best.
05 / pricing
Choose a format
The fastest possible start or a two-week test, flexible to your market position and team size.
SOLO · for one
Extra leads
For a realtor, independent agent or solo specialist who closes deals personally and wants a steady flow of leads without a marketing team.
- 15–30 qualified leads a month for your properties with a budget from $300
- Launch on Meta and Instagram within 48 hours
- 3 creatives + a quiz landing page under your name
- Leads straight to your Telegram or WhatsApp
- A weekly report in your messenger
First leads on day three
per month$250
Start
START · 14 days
Ad Impulse
For an agency or sales department that needs to launch ads fast and get honest cost-per-lead numbers within two weeks.
- Express audit of audiences and competitors, 3 priority segments
- Launch on Meta, Instagram and Google Ads in 5 days
- 6 creatives for the hypotheses + A/B from day one
- Pixels, events and lead delivery to your CRM
- A test report with a CPA forecast for scaling
You know exactly what a lead costs for you
per month$500
Launch
MID · 1–3 months
Creative Boost
For those already getting leads who want to scale: more creatives, retargeting and weekly optimisation.
- Everything in START
- 12 creatives a month: photo, 9:16 video, 3D tours
- Retargeting across 4 warm audience layers
- Weekly bid and audience optimisation
- Monthly dashboard + strategy call
- A personal manager in touch
On average −30% cost per lead by month two
per month$750
Choose
MAX · from 4 months
Complete Solution
For a developer or agency network: a full outsourced performance department with production, deal-level analytics and multi-region traffic.
- Everything in MID
- 24+ creatives, video and 3D production
- Property landing page + quiz + nurturing chatbot
- CJM and end-to-end analytics down to the deal
- Traffic from 2+ countries at once
- 24/7 support, a Teamlead in your chat
Marketing fully covered, you only handle deals
per monthfrom $1,500
Discuss
Prices cover agency work; the ad budget is paid separately, directly to the platforms. Any package can be stopped after the first month.
06 / cases and reviews
Partners about us
Numbers from reports, words from client chats. Different goals, different markets, one approach.
drag the cards
07 / online meet
Free Teamlead consultation
A one-hour joint meeting with your team, our Teamlead and a real estate Marketing Strategist. No obligations.
- 01 We'll outline the overall structure of your future promotion
- 02 We'll discuss the project's weak spots and market focus
- 03 We'll answer your internal questions on real estate marketing and trends
08 / faq
Frequently asked questions
Didn't find an answer? Ask at the Online Meet.
What is the minimum test budget?
It depends on the region and the goal. To test one property in one region, $1,000–2,000 for 14 days plus agency work is usually enough. The exact figure comes with the media plan.
How soon will the first leads come in?
The first leads arrive within 3–5 days after launch. A stable CPA range forms by the end of the second test week.
Do you work in the client's ad accounts?
Yes. We prefer to work in your accounts so the history and pixels stay with you. If needed, we launch from our agency accounts.
What reports and how often?
A weekly dashboard with spend, leads, CPA and lead quality by segment. Once a month, a call with a review and a plan for the next period.
Is there a guarantee of results?
We guarantee transparency and the metric range from the media plan. If the numbers don't match the forecast after the test, we decide together: change the hypotheses or stop with no losses.
09 / ecosystem
Onion projects
An agency since 2024, data on the whole market today, media tomorrow, a platform for agents the day after. One market: real estate.
- 2024Onion Agencyreal estate performance ads · live
- 2026OnionLayerworld real-estate analytics · coming very soon
- 2027Real Estate Insightse-magazine · first issue
- 2028–29Onion Estatewhite-label platform for agents
performance agency · real estate
2024 · live
Onion Agency
Since 2024 we've run paid ads exclusively for real estate: developers, agencies, brokers and independent agents across Europe, Asia, Oceania and North America. We know the deal cycle, seasonality and cost per lead in every region, so we launch a test in 14 days and scale what has proven to work.
- Meta, Google, TikTok, Telegram Ads, Programmatic
- A media plan with a CPA forecast by region before launch
- Creatives, landing pages, CJM and deal-level analytics
- A report every week, a Teamlead in your chat
proptech · market analytics
2026 · coming very soon
OnionLayer
All the world’s real estate in one place. An interactive map with data layers, a dossier for every region — price per m², yield, climate, quality of life, risks — and an international catalogue of properties from Bali to Lisbon. Buyers, investors, agents and developers will come here, making it the market’s main traffic magnet.
- 160,000+ listings in dozens of countries on one map
- Region dossiers: market, yield, climate, quality of life, risks
- Workspaces for buyers, agents, developers and owners
- 9 languages, the “Dream” AI matcher, property check by link
The platform is preparing for its public launch. Leave your email — we’ll tell you first and open early access.
e-magazine · 2027
2027 · launch
«Real Estate Insights»
Onion Agency's e-magazine on trends, analytics and best practices in real estate. Exclusive materials, market reviews, investment advice. The first issue comes out in 2027.
white-label · online agency
2028–2029 · in development
An agent with no office and no one else's brand
An international online white-label platform for anyone who wants to be a real estate agent from anywhere in the world. Your own storefront under your name, access to partner listings in dozens of countries, CRM, deals and commission online, legal support inside the platform.
- A storefront and domain under your brand
- A shared base of listings and buyers
- Deals, documents and payouts online